Old Ben

Early? But Ben ...

"You could put it in The Bank. But I wouldn't. Us."

"Curious notion.

"We have your money, it is what we do. Being experts, we will invest it so that we MIGHT give it back to you (for a price) and be rewarded for impressing other owners.

"If it doesn't go as planned the stupid government will bail us out. I don't see how we insiders lose. Easy money."

© 2013 Buzz Hill

Selected Audience

Good is relative.

"Profits can taint and sometimes spoil efficacy."

"Isn't that a bit harsh?"

Is it possible that the reason she had to repeat a request so much is because the message was not memorable?

Choosing words carefully seemed a better approach to him.

Now, if he could just remember where he put the car keys.

© 2013 Buzz Hill

War to End All War 2.0

Young love replaced it.

"When we have a great time together it is because of at least two things I can think of at the moment.

"Oh, never mind. Do you know the history of the song Beyond the Sea?"

"You're aware, we have a meeting tomorrow morning, right?"

"Yes, but I'm not off the subject.

"Its social because the advertising is NOT interstitial. It 'speaks up' to a targeted audience that enjoys having their "brain on' rather than something less. People that don't just consume and dispose are aware at a gut level, the value of collaboration and protecting deserving others. Invasion of intimate space in general is forbidden amongst such folks.

"The call to action is ..."

© 2013 Buzz Hill

One Way Blind

"We don't argue in the legacy "press", they are owned and slow. Just finding out what their net agenda is on a given topic runs out the clock."

"The rising star(s) knows that the sustainably growing audience these days would rather be 'talked up to' rather than 'down at'. Steve Jobs, Barack Obama and a famous screenwriter got it right."

A visible sustained conversation is far more compelling than a shouted message by a town crier. The scope of visible and widely vetted credibility are the new parts of our time. Read BETWEEN the lines, if you dare.

© 2013 Buzz Hill

Credible Competitor

"What makes you think you can get that person's attention? I can't be easy."

"It is not easy. But I have some background. It is in this old broadcast journalist's bag of tricks.  My mentor had legendary success with it.

"Let me tell you why it is worth the effort to try. We have been waging an asymmetric battle against unprecedented economic resources in just one sector of our economy. We, by the way, have been the little player.

The ambition of Us is to 'level the playing field.' This log documents a number of specific plans to do so.

"Even at 15% (it is more), health care in our country is approximately $2.3 trillion. Not even the most jaded among us claims this amount of money is used in a way that could be remotely called efficient delivery of the product."

© 2013 Buzz Hill

Final Approach 1.0

"We will have sufficient altitude for a relatively short period. How much do we allocate to the mission and how much to a satisfactory landing?"

"To some degree they overlap and always have. Those tracking have yet to have the benefit of real-time communications with the fully capable pilot vehicle. As we know, the theory and component tests takes us just so far."

Lucid for as long as it takes was his initial thought. There is little added value in practicing the generic aspects of the inevitable.

Informed hope has a nice ring to it, though.

© 2013 Buzz Hill

Been telling you so.

... disclosure control?

"Us may soon be a close as your HIPAA pocket. No typo, the 'u', in this case, is capitalized.

"You might be asking yourself, 'What could he possibly be mumbling about?'

In short, one of the best examples of APPROPRIATE privacy protection I can think of. Related to controlled disclosure of personal health information while providing the best possible support that health care has to offer."

© 2013 Buzz Hill

Boredom Cure

"Every once in a while we turn the jar upside down. That way all the salty dry tasteless stuff dominates long enough to homogenize everything into a mediocre blob suitable for consumption. Think: lowest common denominator.

"It works for peanut butter too."

"My yoga teacher calls it an inversion. Shall we begin?"

© 2013 Buzz Hill

Predator's Breakfast

"They will not like it. Not one bit. We have just seen how much of their treasured anonymity they are willing to risk to maintain the status quo. They were convinced they bought a paid for the planet and just lately have started doubting that assumption."

"Is it fun to watch them watch you write?"

"More than I can adequately describe. Much more."

© 2013 Buzz Hill

identify

"The viewer identifies with a silhouette that appears to be looking out at a background of people gathered, a moment of human triumph, good change prevailing or something of a similar feel."

Dreams are something we humans do. While awake and done together, they become unforgettable. And we remember them for a long long time.

I suspect most of us have a collection of such memories. I might be wrong. So, I am guessing if the campaign (if I may call it that) will first start in selected low risk venues to test the assumption that there is a warm spot in most minds.

Further, if activated, that commonality can be grown into a sustainable movement by providing a dynamic infrastructure that mimics the best of what has been already accomplished in social networks.

© 2013 Buzz Hill