Advertising Conundrum

Your articles must be 'fair'.

"But advertising can be deceptive, even the institutional variety. Who decides what constitutes deception in such cases? Broadcast and press media are especially vulnerable to the editorial influence of advertisers. There are signs that even the large players in net-based interactive communications are susceptible."

Tracing the origins of today's campaigns to deceive has become more difficult. This is due to the sophistication of embedded opaque information networks. The transnational manipulation of nation-state jurisdictions renders the US and others at a tremendous disadvantage in protecting citizens from private exploits.

"Warfare does not resolve this kind of challenge. Why would anybody engage in war when so much more can be accomplished on behalf of the aggressive at much lower cost? Predators can achieve dominance without firing a shot now."

"Yet advertising can be so helpful in protecting the middle class and poor by providing access to communications at an affordable price. Can institutional advertising as we have known it still be viable?"

© 2011 Buzz Hill