Twisted Language

Untwist It

"Even though it is generally confusing, there is a high level of investment in deliberately twisting language for nefarious purposes. Fortunately, functionality exists for eventually transcending the consequences of such behavior."

Empirically discovering how language is perceived rather than defined could lead to a dramatic decrease in deception for profit.

Profit is best subordinated to delivered customer value and tightly correlated with it.

© 2011 Buzz Hill