"Putting a face on a very big story that, effectively, has none can be pivotal to marketing communication success. No surprise. Let us discuss some interesting contemporary extensions of that seed …"
"We have two memes. One, a person's name. Two, an emerging battlefront in the cyber arena."
"Its not a crime if we are the good guys." Her facetious declaration notwithstanding, the 'detail' likely is the story. Further, it won't fit in a the usual headline.
© 2013 Buzz Hill
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