Wednesday, August 17, 2011

Sponsor Opportunity

"One might reasonably ask why certain large cloud companies would want to purchase advertising in this new web presence."

Authentic Persona
"Take for instance, a large electronic device maker whose products are differentiated from the rest of each market by largely software driven intuitive user interfaces. By focusing on real individuals directly, the integrity of the brand, means their is a recurring and growing revenue opportunity from authentic individuals.

"The last part is key to our discussion. Rather than telling the reader what he thinks, and seeing if she/he agrees, ask. What better way to ask than to find a group of authentic individuals armed to the teeth with interactive, global tools for effective interaction?"

"Organic growth of the group's company creates the opportunity to keep its core mission pure. These are real individuals with no duplicates and no counterfeit identities.", she paused and looked up at others.

"One could argue the company under discussion delivers a good deal of the proposed functionality already."

As the discussion continued, it was clear the best sponsor prospects all brought some important piece to the new company's value proposition. The next two were closer to pure software plays.

"Social network with the best and most current technology. One's sense of thriving, much less security, is derived from authentic personal relationships. False personas (often in service to an insecure ego) are not sufficient for this definition of the modifier, authentic.

"Each sponsor benefits from the ongoing pure-play experiment in personal authenticity."

Two very large and still rapidly growing companies could be considered to fit in this category. And one of them has a business model closely tied with knowledge sharing. Deception does not fit at all well in a sharing model. And this all-to-common social dysfunction is naturally shunned by the new company's architecture.

NOTE: Some of the foregoing in this BuzzTheHill post is not fictional. Consider it a public disclosure and as such, to the degree something novel and not obvious to those skilled in the art has been addressed, the specific intent was/is to put it in the PUBLIC DOMAIN

© 2011 Buzz Hill

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