Tuesday, February 7, 2012

Sequence Baby, Sequence

If you have to shout the truth, it is probably the wrong venue, wrong step or both.

The chatter suggests dynamics easily hidden with the usual hype can no longer be ignored. A barrage of echoed sound bites stick out. KXL has become a symbol. It's meaning?

The march of purchased advertising in direct support of a political solution to a business problem ... let us just say that if that is not enough of a hint you are not the target audience for this.

The easy description, quality not quantity. More detail? We are at the sneezer stage. Do I have to wonder out in the sticks to see what the ruckus is all about? Yeah, sort of.

Portlandia's W & K suggested, INDIRECTLY as much to a worldwide sporting event audience of over 100 million. The usual suspects reacted as expected, giving the message an additional boost to chosen smaller venues.

"Speaking of built-to-last ..."
© 2012 Buzz Hill

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