Not friendly?

"The evidence is piling up that 'friendly identity' momentum is gaining despite near invisibility to automated search engine inquiry.

"For a very long time, fear has dominated the word, 'identity'. Its use has been primarily as a security tool - protection from the bad guys."

Bringing cutting-edge interactive technology to social networks is starting to change the dynamic. Unspoken is the enormous efficiency inherent in the movement up Maslow's hierarchy of needs.

"Many vested interests in the status-quo would like us not to go there, as we know. Since they have been, and to a degree are still, in control of disseminating related information - we must seek creative ways of spreading the good news. Our suggesting platforms and channels for well over a year now and the role of extending the relative vocabulary has created a new front in the competitive environment."

© 2012 Buzz Hill