Tuesday, October 16, 2012

Prime Content

"Drop everything, the show is starting? Am I a part of it?

"Old media content distribution will soon be about as useful as Christmas decorations in July. No amount of money, by itself, can change the fact that something better is replacing it. Much of the content is still valuable but the passive audience is being converted to an active audience. New participant will be attracted because their presence now matters more. Content that takes this into account will endure."

© 2012 Buzz Hill

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