Dark Side of Brand

Mom AND Apple Pie

"A great theme co-opted by an owned media-entity, WSJ (brand herein referenced). Look a little deeper for the advertising you did not know you payed for.

"No question it has been a clever component of the plutocracy opposition's agenda. In this case, science for profit. It is behind the pay wall. Harvesting the perception that paying for it means it must be more valuable (not always the case). Paying to read PR releases is like paying for the earth to rotate.

"When brands are sold to the highest bidder, a vulnerability of the human architecture is exploited for the benefit of a few. Some argue the brain part of mind is an abstraction engine. Further it is prone to destructive errors. Minds acting in concert mitigates."

"A public relation release as news?"

"Yeah, basically."

© 2012 Buzz Hill